Every year, we prepare a list of resolutions and work hard to achieve as many of them possible. As we have already entered in four weeks of New Year, I want to reveal a new list of resolutions that every business owner should include in its marketing strategy.

Focus on Mobile

Earlier, business promotions operated through TV and PC, but nowadays, smartphones have become a preferred choice for communication and marketing. According to ComScore report, the internet users on mobile devices grow rapidly and surpassed PC usage in 2014. Also, the use of internet through mobile devices has increased 67% worldwide this year (according to StatCounter’s report).

It is now more important to understand the behavior of users for mobile devices. How people use mobile to access websites? How much time people generally spend on mobile devices? What they prefer: mobile web or mobile app?

The time is knocking on your doors to consider mobile as a key marketing ingredient instead of viewing it as a supplement while preparing the strategy for your business.

Invest more in your content marketing

We people are hearing this line for last 2 or 3 years: “Content is King”. So, let’s understand why marketing experts always inspire people to promote their services and products using content:

• According to Hubspot survey, organizations that create 15 blog posts/month will get average 1,200 new leads/month.
• The conversion rate is nearly 6x higher, for those websites, already adopted content marketing than non-adopters (2.9% vs 0.5%). (Original Source: Aberdeen)
• Content marketing costs 62% less than traditional marketing and generates around 3 times more leads. (Original Source: Demand Metric)

As we can conclude from above stats, marketers should focus on content marketing to avail the positive impacts on sales and online engagement. Although blog posting is the most popular way of promoting your services, I also suggest using other forms as well like infographics, PPT, PDF, e-books, video marketing, and podcasts.

Be more Social Media Friendly

Social media is best and broader approach for raising business and keeping customers close. Preferably, Business owners need social media to attract new customers and building relationship with them.

There are various other advantages using social media as a marketing option like transparent and immediate communication, increases brand awareness, easy approach to get feedbacks, increases CTR, engagement, ROI and best place to promote content and stories.

If we talk about social channels, Facebook is always a winner over other platforms, but you can’t totally underestimate Twitter, Pinterest, Linkedin, Google Plus and Youtube. These platforms have their own importance in making brand best known in its niche. We only need to know the right path to follow.

To increase more visibility and creating the more personal relationship with customers, I suggest to include social media in your marketing plan this year to take advantage over your competitors, as, “it is good to be late than never”.

Use tools and apps to increase productivity

We always appreciate people who are able to do more in less time. The same theory applies to all professions. To work efficiently and save time, coincidentally there are several tools and mobile apps are available in the market.

People need tools to manage content marketing activities, social media channels, to check emails, to save important files and much more, as activities changes according to their profession.

I love one article recently posted on Hootsuite.com – “16 apps for 16 hours productivity” and I would like to suggest apps explained in this article to increase your productivity.

I know these apps and tools are also handled manually, but these apps reduce your time of executing several tasks and manpower too. Tools and apps make work easy and approachable at any time and place. So go for it.

Conclusion

These are few resolutions or recommendations, I have already added in my 2015 calendar and find time-savvy and productive for all businesses. The best way to achieve your goals or resolutions this year is to make a checklist and stop cutting corners from them. I know you can face many hurdles in completing your checklist like economical support or lack of resources, but always remember “Where is a will, there’s a way”.

Image Credits: flickr.com, growingsocialmedia.com, lcn.com