Recap of Twitter Happenings in 2014
According to Twitter’s stats, around 500 million Tweets published every day and to make Twitter’s experience better, it brings many changes and improvements in its product like profile design, video ads and, audio card etc. in 2014. Today, I read many articles to find all changes that have been occurred throughout the year and I tried my best to collaborate all these changes in single post.
So, let’s have a look on these updates from the beginning:
March 26, 2014 Twitter released two important mobile updates to make photos more social. First, users can tag up to 10 friends in a photo apart from 140 characters of a tweet. Also you get notification whenever your friends tag you in a photo, just like Facebook. Second, you can now upload multiple photos (4 in single attempt) on twitter. To see the full image, you just tap on photo. This facility initially launched for iPhones, but now it is available on android phones too.
22 April, 2014 Twitter made available its new web profile for all users. The most promising features were large background image, highlighting best tweets (font of tweets was slightly larger), pinned tweets (tweet shown at top of your page) and filtered tweets (found 3 options: tweets, tweets with photos/videos and tweets & replies). Twitter also arranged all images and videos at one place and people could find them at the left side of their profile page.
May 8, 2014 Twitter released two improvements to increase the safety and security of twitter accounts. First was redesigned password reset process. Now user got two options to reset their password; email address or phone no. Another was security questions; whenever twitter sensed suspicious login attempt (on behalf of location & device), system ask some questions related to your account to keep your account safe.
May 22, 2014 To make twitter experience better, Twitter introduced a new feature called Mute. Mute brings facility to make a particular user’s tweets and retweets invisible from your timeline, but muted user could still do reply, favorite and retweet your tweets in similar manner as previously.
June 18, 2014 Twitter officially started to support long-awaited animated Gifs on twitter.com, android and iOS devices. Now users can share and view animated Gifs directly from web and mobile devices.
August 12, 2014 Video is a most important medium of marketing and storytelling for Big Brands. Hence, Twitter introduced promoted video ads for advertisers. The concept was based on Cost-Per-View, means advertiser should charged each time when the user hit or play video ads. Advertisers can calculate the efficiency and user reach for video ads through twitter analytics.
September 8, 2014 Twitter’s biggest discovery was introducing buy button to make shopping directly through twitter.com, iPhones and androids. It helped sellers in growing sales and building relationship with their followers directly through twitter. Initially, Twitter partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms to test this process.
September 18, 2014 After web profile change, Twitter has changed profile page experience for iphones too. It offered expanded bio section and three new options (tweets, photos and favorites), syndicated in single navigation tab. The new twitter app also optimized for iOS 8 including advanced features.
October 16, 2014 After text, video and photos, Twitter has launched audio listening feature while browsing content at twitter. With single tap, Twitter audio card made audio available among your followers and they could listen audio directly on their timelines. Sound cloud was the first third-party streaming partner for Twitter.
November 7, 2014 It surprised me when I looked in my account settings for profile tab to change my bio. I found that Twitter removed profile tab from account settings because it offered “Edit Profile” option on profile page’s top-right corner.
November 20, 2014 When we share tweets, it shows publically for all users. So, Twitter introduced a new feature as users now able to share their tweets privately by direct messages. Users found “share via direct message” on twitter.com by just tapping on “More” icon.
As I am a human, I am not perfect. There may be more changes that twitter did this year. So, please add in comments if you find any more update or change not included above.
Image Courtesy: https://blog.twitter.com/