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As we have entered 2016, many SEOs have already planned their internet marketing strategy and some are still planning how to do things right. So here I am explaining how to utilize old link building methods to get the most out of your efforts:
Social Bookmarking
In simple words, social bookmarking is a technique of saving web addresses of your favorite websites with the desire to visit in the future. In other words,
“A social bookmarking service is a centralized online service which enables users to add, annotate, edit, and share bookmarks of web documents Wikipedia”
Social bookmarking is an old technique that is still used to drive qualified traffic to a website by sharing quality content publically.
Do’s and Don’ts
- Relevancy is a key factor; always place your content in the right category to get targeted traffic
- Don’t only bookmarks or self-promote your content on bookmarking sites
- Maintain the balance of quality content and self-promoted content.
- Actively participate thereby voting up quality content and news.
Blog Commenting
Blog commenting is a great approach to exchanging thoughts and opinions about certain topics written as a blog post.
It is another old-school method to converse with bloggers and get a link to your website. Here you share your idea & opinion about a given topic and learn new things through other members. Your main motive should be making connections, building awareness, and driving traffic to your website through blog comments.
Do’s and Don’ts
- Always comment on category-specific blogs or blog posts related to your niche.
- Don’t spam by using the company in the Name field, instead use your name while commenting.
- Don’t post one-liner comments. Always write an informative comment that adds value to the blog post.
- Always remember, don’t ever comment for the sake of building a link.
Forum Posting
“An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. – Wikipedia”
Forum posting means participating in a discussion where people exchange their opinion, information, and real facts about a particular topic. You can ask any question here and get an instant solution as members are very active in these communities. It mostly helps newbies to learn things from senior members.
Do’s v/s Don’ts
- Before starting posting or registration on a particular forum site, read posting guidelines first.
- After registration, your initial step should be to Introduce yourself first.
- Self-promoted posts and links are strictly prohibited on most authority forum sites, so avoid them.
- Find the Marketplace category to share your business and services with a link.
- Don’t post anything if don’t have any valuable suggestions, read and learn from others’ posts.
Directory Submission
Directory submission is a process of submitting your personal or company website to directories maintained by human editors.
It was one of the best techniques of old-timers, but after Penguin updates, it is a less effective technique as it is one of the easiest ways to get one backlink for your website (increases spam), irrelevant, and bulk link submissions, and more.
Do’s v/s Don’ts
- In the 2016 perspective, don’t submit on websites like same c-class IP, similar design, bulk ads on the site, consist porn or gambling category, not cached by Google crawler from sometimes, etc.
- Don’t use more same title and description for all directory sites; use the unique title and description for all directories.
- Find a relevant category to submit your website details.
- Avoid paid and automate directory submission proposals and tools, always do it manually.
- Check the directory site’s PR, Domain Authority, page authority, inbound links, and outbound links before submitting your link.
Article Submission
Article submission is a part of content marketing where we submit an article in the relevant category of various article directories.
It is also not effective practice as Google Penguin and Panda penalized most of the article websites, but still helpful for tier 2 link building, brand awareness, and driving traffic by posting articles on high authority sites like EzineArticles, Newsvine, etc.
Do’s v/s Don’ts
- Before posting, the first thing is to read the guidelines for article submission.
- Always post the unique article on each article site and don’t submit content to more than one site.
- The quality of the article should be maintained as no grammatical mistakes and keyword stuffing are allowed on article directories.
- The article should be fresh and information-rich enough to attract and engage audiences.
Guest Blogging
Guest blogging is the technique of writing content and publishing it on another person’s blog or website.
It is still a great way to increase social shares, brand awareness, and qualified traffic for your website. As we can’t reach a no. of readers at the initial stage of your blog, posting on another website can provide you several audiences and chances of increased subscribers as well.
Do’s v/s Don’ts
- Find some high PR and authority guest blogging sites in your niche.
- Again, it’s necessary to read full guest blogging guidelines before requesting a guest post.
- Once other blog admins are ready to post your content, offer quality content with the author bio.
- No need to buy links and seed many anchor text with keywords.
Conclusion
There are several things you should pay attention to before building backlinks for your website i.e. relevance, domain authority, page authority, inbound links, outbound links, and most importantly Google guidelines. Search Engine Optimization (SEO) is not an easy process these days as it takes time to get some output from your Link-building efforts. So keep hustling and try to earn links instead of link building.
