As 24 hours are remaining to start RIO Olympics 2016, Marketers are all set to win gold for their business using effective marketing strategy. Building strategy is another thing, but implementing it and getting benefits through their planning is another crucial task for marketers.
Apart from commercial TV marketing, does mobile marketing win gold for marketers in Olympics 2016?
In my view, the answer is “yes”, but how?
After doing lots of research, we find some best mobile marketing practices that will add wings to your marketing plan.
Majority of People are Using Mobile
SmartInsights research says, “80% of users own a smartphone worldwide”. According to this, there is no need to say whether mobile marketing is important or not.
As the Olympics are about to start, people love to have information related to Olympic matches, players, venues, and much more. So, marketers can win this opportunity by sending their targeted customers free SMS or push notifications regarding Rio Olympics 2016.
Start Early & Take Advantage of Mobile Traffic
It is always a good idea to remain one step ahead in this competitive industry. So plan ahead and give mobile priority. These two key factors will always help to win customers’ belief in your brand.
During Olympics, many people & fans will travel to watch their teams, players, and matches. So, sending real-time updates to them along with your service offerings is a wise idea to make your customer happy and earn their attention towards your business.
Use Social Media Channels to support your Mobile Marketing
Nowadays, mobile devices are the best communication medium for people as you can share information, photos, videos, and other things through smartphones.
Social media sharing widens brand visibility and mobile devices are the easiest platform to share things with a single click. Create hashtags using Olympics-related keywords and your brand name as it helps to discover your content in social media searches. Engage with your customers using polls or surveys like favourite player, favourite team, etc.
Timing is a critical factor
While publishing content, tweets, or anything to promote your business with Olympics updates, timing is a very important factor.
You have to understand which time is best to publish content or share content on social media? At what time most people are online? This data helps you to promote offers and your brand services at right time to get a good exposure.
Mobile is the future of marketing. As Olympics 2016 is near, get ready to take advantage of this big event and plan your mobile marketing strategy to build new customers.
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